LORI

About the Project:

This project focused on streamlining content creation for artist LORI to support the release of her single “Love Gone.” The primary goal was to maximize efficiency by producing a high volume of quality content in a single day, creating a content buffer that would allow the artist to maintain a consistent social media presence without the constant pressure of content creation.

The Process:

I developed a comprehensive content strategy and filming schedule for an intensive one-day shoot. I handled all aspects of the production process, from planning and directing the shoot to filming and post-production editing. Throughout the project, I maintained detailed organization using a collaborative Google Sheet that provided the artist with real-time visibility into the content pipeline and production status.

Deliverables:

I delivered a complete content package including 30 fully edited videos from a single day of filming. This encompassed a variety of content formats optimized for different social media platforms.

Results:

The content day resulted in two months of ready-to-post content, eliminating the need for constant content creation and allowing LORI to focus on other aspects of her music career. The organized content system enabled seamless implementation of her social media strategy, enhancing audience engagement throughout the release cycle.