LISKA

Liska - “Egal”

Social Media & Fan Activation Campaign

For Liska’s single “Egal”, I developed a digital-first campaign built around one core idea: Social Media is the New Netflix.
Instead of treating social platforms as promotional add-ons, we turned them into the main storytelling space, unfolding the emotional narrative of the song episode by episode and inviting the audience to follow along.

The campaign translated the song’s theme into a real-time social storyworld, tightly connected with the music video. Social content and video were conceived as one coherent narrative, supported by fan activations that prioritised emotional connection over budget or reach.

Impact:

• TikTok growth from 1,000 to 5,500 followers within one month

• Views increased from a few thousand to millions

• High watchtime, strong repeat engagement, and an active, emotionally invested fanbase

• “Egal” remains Liska’s most-streamed song to date

Results:

The results speak for themselves: Liska increased her TikTok following from around 1,000 to 5,500 within one month. Her TikTok videos, which previously garnered only a few hundred views, now reach millions. The campaign also translated exceptionally well to streaming platforms, more than doubling her previous streaming numbers.