LISKA

About the Project:

The goal of this project was to establish Liska as an emerging artist and significantly boost her presence on social media. Through a well-thought-out social media campaign and a captivating music video, we aimed to create a cohesive storytelling experience that resonates emotionally with the target audience.

The Process:

I worked closely with Liska to develop a comprehensive strategy that reflects her brand identity and artistic vision. The collaboration included the conceptualization of social media content and co-directing the music video, with a strong focus on maintaining a consistent narrative across all platforms.

Deliverables:

I delivered a complete social media package, including creative content for Instagram, TikTok, and other platforms, as well as the execution and management of the music video.

Results:

The results speak for themselves: Liska increased her TikTok following from around 1,000 to 5,500 within one month. Her TikTok videos, which previously garnered only a few hundred views, now reach millions. The campaign also translated exceptionally well to streaming platforms, more than doubling her previous streaming numbers.