ALVARO SOLER

About the Project:

Specialized creative writing for Spanish-German singer Alvaro Soler's newsletters, working collaboratively with the Sony Music team to engage with his global fanbase.

The Process:

I craft engaging newsletter content that captures Alvaro's distinctive voice and personality. I Collaborate closely with Sony Music's marketing team to align messaging with broader release strategies and tour announcements while maintaining authentic communication with fans.

Deliverables:

Compelling newsletter copy that balances promotional content with personal artist updates. Created engaging narratives that strengthened fan connection while supporting Sony Music's marketing objectives for Alvaro's releases and appearances.

Results:

Delivered consistent, on-brand written content that effectively engaged Alvaro's international audience. Maintained the artist's authentic voice while successfully integrating key promotional messaging, resulting in effective fan communication that complemented Sony Music's overall marketing strategy.