DIGITAL MARKETING MANAGEMENT
presented by
rosali records
where you probably are right now
You’ve tried everything - posting more frequently, experimenting with different content formats, even throwing money at paid promotions. Your team is exhausted from the constant content churn whileyour artist is frustrated about being an influencer instead of a musician. Meanwhile, you're stuck explaining to stakeholders why followers stillaren't converting to actual streams.
The worst part? You’ve tried to do everything all at once, but you can’t seem to stay consistent. The constant cycle of new strategies leaves you feeling overwhelmed and unsure of what actually works. Meanwhile, your competitors’ artists seem to be effortlessly building devoted fanbases that actually show up to concerts and buy merchandise.
When was the last time your artist actually enjoyed sharing on social media, knowing it was building their career instead of stealing their creative energy?
why do you have these problems?
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You’re creating mountains of content, but not strategically guiding followers through a journey that converts them into revenue-generating fans. More posts don’t equal more profit - strategic storytelling does.
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Your social media, newsletter, and website are operatingas separate islands instead of an interconnectedecosystem. When a fan engages on one platform, there’s no clear path leading them deeper into your artist’s world.
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Artists and labels chase algorithm-dependent platformaudiences instead of building owned fan relationships, leaving them vulnerable to overnight reach collapse when platforms change the rules.
The truth is, most music marketing is designed around vanity metrics rather than revenue generation.
You’re not just competing for attention - you’re competing for meaningful engagement that translates to streams, ticket sales, and merchandise purchases.
what you probably want
You want higher streaming numbers, increased ticket sales, and more profitable merchandise releases. You want concrete ROI from your digital marketing spend.
But more than that, you want:
Freedom from the constant pressure to feed the social media beast while still maintaining a strong online presence
A self-sustaining fan ecosystem that consistently converts casual listeners into paying supporters
The satisfaction of seeing your artist focus oncreating exceptional music rather than chasing trends
A strategic partner who understands both the music industry and digital marketing deeply enough to anticipate challenges before they arise
why i want to help you transform your marketing
I've worked with incredibly talented musicians over the years, watching exceptional music go unheard because the stress of marketing and creating clear funnels becomes overwhelming.
I've consistently seen that most gifted artists have amazing musical vision but neither the desire nor capacity to manage their digital presence while staying creative and authentic. The satisfaction of seeing your artist focus oncreating exceptional music rather than chasing trends
I've managed digital campaigns that increased newsletter subscribers by 70% and generated over 300.000 page views to an immersive fan website in just one month
I've transformed emerging artist's TikTok presence from 1,000 to 5,500 followers in one month, with video views jumping from hundreds to millions while doubling streaming numbers
I've developed a unique storytelling approach that converts passive listeners into active fans through strategic content across platforms
What makes my approach different is that I don’t just manage social media - I create integrated digital ecosystems where each element (social, email, website) works together to move fans through a journey from discovery to dedicated support.
Plus, I’m obsessed with finding the unique storytelling angle for each artist. I once spent days analyzing an artist’s entire back catalog just to find the perfect narrative thread that would resonate with their audience. That campaign ended up generating their highest pre-save numbers ever.
here’s exactly what i'll do for you
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Development of strategic email marketing plans aligned with release schedules
Design of conversion-focused newsletter templates that reflect artist branding
Implementation of automated email sequences for merchandise and ticket sales
Management of subscriber growth strategies across all digital touchpoints
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Comprehensive platform audit
Development of artist-specific content strategies for optimal engagement
Creation of content pillars that balance artist authenticity with fan conversion
Implementation of efficient content batching through strategic content days
Set-Up and management of posting schedules
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Strategic conceptualization of artist websites as central fan hubs
Design of conversion-optimized site architecture and user journeys
Creation of immersive fan experiences that deepen audience connection
Integration of email capture mechanisms throughout the user experience
Ongoing performance optimization based on user behavior analytics
what it could look like
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Complete digital audit of all existing channels and performance metrics
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Full-day strategy workshop with your team to develop a 6-month roadmap
Identification of core content pillars aligned with artist identity and goals
Initial Set-Up of Newsletter Software and Sales Funnel Development
1 professional content creation day (I handle strategy, ideation, direction, and coordinate editing)
Website concept development
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Bi-weekly newsletter strategy and ongoing sales funnel development
Full social media management across all platforms (Strategy, Calendar)
1 professional content creation day every 1.5 months (I handle strategy, ideation, direction, and coordinate editing)
Website concept development and management to create cohesive fan experiences
Bi-weekly team meetings
Quarterly meetings for performance analytics and strategy adjustments
what makes this different
You’re not just getting a social media manager - you’re getting a digital revenue strategist
All content is created with a clear path to monetization, not just engagement
Strategic content batching means your artist spends less time creating content while getting better results
Direct line of communication to me for time-sensitive opportunities (new release plans, tour announcements, etc.)
but what about...
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While I can’t guarantee exact numbers (and anyone who does is being dishonest), I can guarantee a strategic approach based on proven methods. My past clients have seen significant growth, but results vary based on genre, existing audience, and release schedule. What I do guarantee is a dramatic improvement in conversion rates from followers to active fans.
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That’s actually perfect for my approach. I specialize in creating strategic content days that maximize output while minimizing the artist’s time commitment. We’ll create months of content in just one day, allowing your artist to focus on their music while still maintaining a strong online presence. I’m also a great motivational speaker and love to show people the great sides of social media.
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You'll see initial improvements within weeks, with major shifts around 60-90 days. While we build a strong foundation early on, our partnership becomes increasingly valuable as we continually refine systems to support your evolving business goals.
p.s. this is a selective offer
This offer works best for:
Artists with existing audiences (5K+ followers) looking to improve conversion rates
Labels or management representing artists with established revenue streams including merchandise, touring, or product offerings
Teams ready to implement a cohesive strategy rather than random marketing tactics
Forward-thinking music businesses that value sustainable fan relationship building over quick hits
what now?
Ready to transform your artist’s digital presence and revenue potential?
Have a read through this website and my services!
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This is the right next step for your journey?
Email me at rosali.records@gmail.com and we’ll get started!
I'm only taking on 2 new clients this quarter, so reach out soon if this resonates with you.